The 'Magical Zoetrope' bath kit from Lush contains a range of spellbinding vegan-friendly products, from pumice foot stones to shower gels, skin creams and bubble bars.
While each fragrant product is a standout on its own, as a set, the bath set makes a very unique gift as a whole. In a group, the Lush products are packaged in a hatbox-style container, which lifts up to reveal an animated zoetrope device. Even after the contents of the kit have been used, this whimsical packaging provides a unique way to store orgift new items.
As much as this inventive packaging system works so well for this assortment of bath gifts, it could also be applied to a number of other consumer goods.
Zoetrope Bath Kits
This Assortment of Lush Products Comes in an Animated Package
Trend Themes
1. Personalized Gift Sets - Innovative packaging styles, like the zoetrope device, create unique gifting experiences for consumers.
2. Interactive Product Packaging - Animated packaging, such as the zoetrope container, engages consumers and adds an element of entertainment to the product.
3. Multi-purpose Packaging - Packaging designs that can be repurposed, like the hatbox-style container, offer sustainable and practical solutions for storage or gifting.
Industry Implications
1. Cosmetics - Innovative packaging can disrupt the cosmetics industry by enhancing the overall product experience and creating unique gifting opportunities.
2. Consumer Goods - Applying inventive packaging systems, such as the zoetrope device, to various consumer goods can differentiate brands and attract more customers.
3. Packaging Design - The zoetrope bath kit demonstrates the potential for disruptive packaging designs that combine functionality, interactivity, and sustainability.