As an alternative to package-free bath bombs or bath salts that are sold by the bottle, MAD Beauty packages its Soda Pop Bath Fizzers in a novelty container.
The soda-inspired bath salts in scents like Lemonade, Cherryade and Cream Soda are packaged in containers that resemble metal soda cans, which helps to reiterate the effervescent qualities of the product. Once emptied, these fun containers could even be used for storing a variety of small items. MAD Beauty also offers a trio of lip products in the same sweet flavors, which are also packaged in a similar style that reminds of classic soda cans.
Some of the other novelty beauty products offered by the company include compact mirrors that are shaped like biscuits, cereal-flavored lip balms and body washes that are packaged like jars of homemade jam.
Canned Bath Salts
MAD Beauty's 'Soda Pop Bath Fizzers' are Packaged Like Pop Cans
Trend Themes
1. Novelty Packaging - Beauty companies can innovate by packaging their products in fun and unique ways, like using packaging that is reminiscent of popular beverages or food items.
2. Multi-use Packaging - Companies can provide added value to their products by offering packaging that can be repurposed for other uses, such as storage containers or other household items.
3. Scented Bath Products - Scented bath products, such as bath salts or bath bombs, continue to be a popular trend among consumers who are looking for unique and relaxing experiences.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can innovate by offering novelty packaging and multi-use packaging for bath products, as well as creating unique scented products that cater to consumer preferences.
2. Food and Beverage - The food and beverage industry can also find disruptive opportunities by collaborating with beauty companies to create scented bath products inspired by popular beverage or food items, or by offering unique packaging for their products.
3. Retail - Retail companies can explore the trend of novelty packaging and multifunctional packaging by creating partnerships with beauty and personal care companies to offer unique products and packaging to consumers.