The Jane Inc. provides consumers with a natural sleep aid solution for restless nights in the form of bath bombs called 'Go to Sleep' that are filled with natural essential oils and soothing blends to relax the body and prepare it for a state of tranquility. The bomb is designed to be simply dropped into a tub of hot water, to create a spa experience designed to calm the body without the use of chemicals.
The 'Go to Sleep' bath bomb is an effervescent soak that is handmade and entirely all natural. The bomb contains relaxing oils and scents such as lavender, spirulina, gota kola and baking soda to induce slumber by providing a relaxing atmosphere for the body to drift off in. The bath product provides a natural and non-invasive alternative to consumers struggling to sleep at night.
Effervescent Sleep Aid Soaps
The 'Go to Sleep' Bath Bomb Utilizes Oils to Soothe to Tranquility
Trend Themes
1. Natural Sleep Aids - Disruptive innovation opportunity: Develop new natural sleep aid products using essential oils and soothing blends.
2. Chemical-free Bath Products - Disruptive innovation opportunity: Create bath bombs and soaps without the use of chemicals, focusing on natural ingredients.
3. Relaxation Bath Experiences - Disruptive innovation opportunity: Design bath products that provide a spa-like experience at home, promoting relaxation and tranquility.
Industry Implications
1. Natural Health and Wellness - Disruptive innovation opportunity: Explore the market of natural sleep aids and wellness products using essential oils and holistic approaches.
2. Bath and Body Products - Disruptive innovation opportunity: Revamp the bath and body industry by creating chemical-free products that prioritize relaxation and well-being.
3. Home Spa and Self-care - Disruptive innovation opportunity: Tap into the growing trend of self-care by developing bath products that bring spa-like experiences to the comfort of home.