The Bassike Spring/Summer 2013 campaign takes a minimalist approach to the fashion label's designs, focusing on a white and black color palette, geometric garment shapes, and natural-looking models.
The campaign features the striking Beau Greely in a stark white tanktop dress, her damp, knotted hair blowing in the breeze. Her naturalistic, makeup-less face adds to the minimalist qualities of Bassike's fashion designs, making for a casual, yet high fashion editorial that is both visually arresting and incredibly effective.
A second model, this one male, appears towards the end of the editorial. His white sweatshirt complements Greely's outfit. The two lovers hug each other while looking off into the distance, completely ignoring the camera and enhancing the organic qualities of this shoot.
Bassike's combination of sensuality, minimalism and haute couture makes for a stunning campaign that is sure to put the brand on the map for this fashion season.
Minimalist Seaside Editorials
The Bassike Spring/Summer 2013 Campaign Takes a Natural Approach
Trend Themes
1. Minimalist Fashion - Opportunity for fashion brands to embrace simplicity and clean lines in their designs.
2. Natural Look - Demand for natural-looking models with minimal makeup in fashion campaigns.
3. High Fashion Editorials - Increase in visually striking and concept-driven fashion campaigns.
Industry Implications
1. Fashion - Opportunity for fashion brands to showcase their minimalist designs.
2. Beauty - Demand for natural-looking models with minimal makeup in beauty campaigns.
3. Advertising - Opportunity for creative agencies to create visually arresting and concept-driven fashion campaigns.