Baskin-Robbins has returned to its '31 Flavors' tagline for '31 Cent Scoop Night,' a charity promotion for the National Volunteer Fire Council (NVFC) National Junior Firefighter Program on April 29, 2009.
Baskin-Robbins is promoting '31 Cent Scoop Night' on both Facebook and Twitter, and its website offers reminders via e-mail or text message. Baskin-Robbins will donate $100,000 to the NVFC National Junior Firefighter program as a part of the event.
Implications - Ice cream lovers that take part in the charitable event will get 2.5-ounce scoops or 3-ounce soft-serve cones for just 31 cents. Baskin-Robbins made a statement that there is a limit of three 31-cent scoops per customer. Any one who loves ice cream should definitely support the delicious cause.
Sweet Charity Promotions
Baskin-Robbins' 31-Cent Scoop Night
Trend Themes
1. Charitable Promotions - Businesses can leverage charitable promotions to engage customers, raise brand awareness, and support worthy causes.
2. Social Media Marketing - Utilizing social media platforms like Facebook and Twitter can amplify the reach and impact of promotional events.
3. Limited-time Offer - Offering time-limited discounts or deals can create a sense of urgency and drive customer participation.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore charity partnerships to enhance brand image and foster customer loyalty.
2. Non-profit Organizations - Non-profit organizations can collaborate with businesses for mutually beneficial promotional events to raise funds and awareness.
3. Hospitality - The hospitality industry, particularly ice cream shops and dessert establishments, can create similar charitable promotions to attract customers and contribute to worthy causes.