Baskin Robbins’ newest "flavor of the month" is a flavor meant to replicate the rich flavors of chicken and waffles. The ‘Chick'n & Waffles’ ice cream fuses buttermilk waffles with crunchy bits, chicken and waffle seasoning, and a ribbon of maple syrup. Despite its name, the flavor contains no meat and serves as a spin on the iconic brunch item. The company will host what it is referring to as a "bottomless brunch" at one of its locations in New York City to promote the product.
"At Baskin-Robbins, we pride ourselves on bringing innovative flavors to market, which is why when we saw the growing popularity of chicken & waffles on menus, we knew we had to create a bold flavor that would change the way our guests enjoy Chick’n & Waffles," said Hannah Suits, Baskin-Robbins’ director of brand marketing.
Brunch-Flavored Ice Creams
Baskin Robbins Debuts the Chicken-and-Waffle Flavored Ice Cream
Trend Themes
1. Brunch-inspired Flavors - The trend of incorporating brunch-inspired flavors in ice creams opens up possibilities to new unique flavor combinations with popular dishes.
2. Bold Flavors - The trend of creating bold and unusual flavors in ice cream presents opportunity for companies to differentiate themselves in a crowded market and capture consumer attention.
3. Savory-sweet Combination - The trend of combining savory and sweet flavors in ice cream offers the chance for companies to tap into the ever-growing demand for unique and indulgent culinary experiences.
Industry Implications
1. Ice Cream Industry - The ice cream industry can capitalize on the trend of creating unique flavors inspired by popular dishes to create new product lines and gain market share.
2. Restaurant Industry - Restaurants can offer ice creams with brunch-inspired flavors as a dessert option to provide a unique and memorable dining experience.
3. Food and Beverage Industry - The food and beverage industry can experiment with bold flavor combinations across various product categories to offer unique and innovative options to consumers.