The Baseline Collection, from sporty womenswear brand L'Oeuf Poché, is made with an innovative fabric that provides SPF 30+ sun protection. The high-performance athleisure apparel is marketed toward both girls and women and is designed to transition seamlessly from intense tennis games to everyday life. With moisture-wicking technology, the Baseline Collection offers breathable options for the hot summer months.
The Baseline Collection consists of 18 products including the Baseline V-Neck and the A-line Baseline Flounce Skort. The Baseline V-Neck has cap sleeves and a mesh stripe down the spine designed to strike an optimized balance between performance and protection. It's available in all-white as well as white with navy trim and white with multi-indigo trim. The A-line Baseline Flounce Skort has an elastic waistband and integrated shorts for a comfortable fit with full coverage. The Baseline Collection is available on the L'Oeuf Poché site.
Sun-Protective Athleisure Collections
The Baseline Collection Has Integrated UV Ray Protection
Trend Themes
1. Sun-protective Athleisure Apparel - Opportunity for apparel brands to integrate sun-protective technology into high-performance clothing.
2. Moisture-wicking Athleisure Apparel - Innovative moisture-wicking fabrics can provide breathable solutions for hot summer months.
3. Multi-functional Athleisure Apparel - Opportunity for apparel brands to design athletic wear that can seamlessly transition from intense workouts to everyday life.
Industry Implications
1. Athletic Wear - The athletic wear industry can benefit from incorporating sun-protective and moisture-wicking technology into their products to provide added value to consumers.
2. Fashion - Fashion industry professionals can explore the potential of multi-functional athleisure apparel to meet the needs of consumers leading active lifestyles without compromising on style.
3. Outdoor Lifestyle - The outdoor lifestyle industry can benefit from sun-protective athleisure apparel to provide added value to consumers who spend long hours in the sun while staying active.