SAXX, the Vancouver-based men's underwear label, has expanded its selection of base layers in time for the cold weather ahead with the introduction of its 'Quest' and 'Viewfinder' collections.
The pieces that comprise the Quest collection function as lightweight layers that feature pin dot mesh, which allows the merino wool material to quickly dry and efficiently wick away moisture—making for great year-round pieces that provide support and comfort. The Viewfinder pieces are SAXX's midweight base layers, and are made from a sustainable blend of merino wool and recycled polyester. The soft material provides extra defense against the elements, and can be worn under everyday clothes, or used for winter workouts and outdoor sports.
SAXX's base layers are available for purchase through its web store, where the different prints and styles can be mixed and matched.
Versatile Merino Base Layers
SAXX Launched Its 'Quest' and 'Viewfinder' Collections for Fall 2020
Trend Themes
1. Lightweight Base Layers - Disruptive innovation opportunity: Develop base layers with advanced moisture-wicking technologies for enhanced comfort and performance.
2. Sustainable Base Layers - Disruptive innovation opportunity: Create base layers using eco-friendly materials such as recycled polyester to meet the growing demand for sustainable apparel.
3. Customizable Base Layers - Disruptive innovation opportunity: Design base layers that allow customers to mix and match different prints and styles for personalized looks.
Industry Implications
1. Apparel Manufacturing - Disruptive innovation opportunity: Incorporate innovative materials and production techniques to create high-performance base layers with improved functionality.
2. Sports and Fitness - Disruptive innovation opportunity: Develop base layers specifically designed for winter workouts and outdoor sports with added protection and performance features.
3. E-commerce - Disruptive innovation opportunity: Implement online customization tools that enable customers to easily mix and match base layer styles and prints for a personalized shopping experience.