This past summer, Coca-Cola expanded its US beverage portfolio with the introduction of the Barrilitos Aguas Frescas lineup. Inspired by a beloved Mexican drink, the new beverages are making a splash in restaurants and foodservice outlets across the US.
The Barrilitos Aguas Frescas are inspired by the Aguas Frescas, or ‘fresh waters,' of Mexico and Central America. Just like the traditional Latin American drinks, the new beverages are made up of a subtly sweet fruit, seed, flower and water combination that is non-carbonated and ultra-refreshing. For added variety, the Barrilitos Aguas Frescas come in seven traditional flavors, including Horchata, Tamarind, and Mango Lime.
Caffeine-free and boasting a lower calorie count than most sodas, the new fruit waters are designed to appeal to those who grew up drinking Aguas Frescas, as well as those who may be looking for an exciting new drink option.
Aguas Fresca Fountain Drinks
The Barrilitos Aguas Frescas Line Puts a Twist on a Mexican Classic
Trend Themes
1. Expanding US Beverage Portfolio - The introduction of the Barrilitos Aguas Frescas lineup expands Coca-Cola's US beverage portfolio, creating opportunities for further innovation in the non-carbonated drinks market.
2. Traditional Latin American Beverages - The popularity of Barrilitos Aguas Frescas demonstrates a growing interest in traditional Latin American beverages, presenting opportunities for the development of new flavors and products inspired by these cultural traditions.
3. Health-conscious Beverage Options - With lower calorie counts and no caffeine, the Barrilitos Aguas Frescas respond to the increasing demand for healthier drink options, highlighting opportunities for disruptive innovation in the beverage industry.
Industry Implications
1. Beverage Industry - The launch of the Barrilitos Aguas Frescas introduces new possibilities for non-carbonated beverage offerings, leading to potential disruption in the competitive beverage industry.
2. Restaurant Industry - The popularity of the Barrilitos Aguas Frescas lineup in restaurants and foodservice outlets showcases an opportunity for the restaurant industry to offer unique and refreshing drink options that cater to diverse consumer preferences.
3. Flavor Innovation Industry - The success of Barrilitos Aguas Frescas in introducing new and enticing flavors, such as Horchata and Tamarind, signifies growth potential for the flavor innovation industry, prompting the development of novel taste experiences in beverages.