The members of American band The Virgins play dress-up and are featured as models in the new Barneys New York Spring/Summer 2009 catalog.
The Virgins are joined by other models, including Texan Cole Mohr and British model Josh Beech.
Interestingly, Josh Beech happens to be a rocker who turned into a professional model. Beech is the lead singer of British alt-rock band Snish.
Music and fashion go hand in hand, so it is not surprising that the fashion industry is turning to these rockers for a little more edge.
Bands as Fashion Models
The Virgins Strike a Pose in Barneys NY Catalog
Trend Themes
1. Rockers as Fashion Models - Fashion industry is leveraging the appeal of musicians to add edge and style to their campaigns.
2. Celebrity Cross-industry Collaborations - Collaborations between musicians and fashion brands create unique marketing opportunities by merging different forms of art and entertainment.
3. Blurring of Music and Fashion Boundaries - The integration of musicians into the fashion industry challenges traditional boundaries and creates innovative and disruptive fashion campaigns.
Industry Implications
1. Fashion - Fashion industry can explore collaborations with musicians to tap into their fanbase and create unique and stylish campaigns.
2. Music - Musicians can venture into modeling and fashion collaborations to expand their brand and explore new revenue streams.
3. Entertainment - The entertainment industry can facilitate cross-industry collaborations between musicians and fashion brands to create engaging and memorable campaigns.