Luxury department store Barneys New York has recently launched a mobile application. This app will help bring the Barneys experience to consumers on the go.
To develop the app, Barneys worked with mobile development and design firm 'Fueled.' This app will allow users to fulfill their Barneys needs without stepping foot in the store or logging onto the desktop website. Building on Barneys' existing digital touch points, this app allows its consumers to browse and shop exclusive lookbooks, book in-store appointments with personal shoppers, receive personalized product recommendations, grab style from their favorite fashion icons and more.
As digital continues to excel in relevancy and importance, Barneys New York is taking the step to reach consumers in all ways.
Luxurious Shopping Apps
The Barneys New York App Makes the Luxury Shopping Experience Portable
Trend Themes
1. Luxurious Shopping Apps - The trend of creating luxury shopping apps provides luxury brands with an opportunity to expand their digital offerings and bring their brand closer to consumers anywhere.
2. Mobile Commerce - The trend of mobile commerce is disrupting the retail industry by introducing new channels of customer engagement and sales opportunities.
3. Personalized Shopping Experience - The trend of offering a personalized shopping experience through mobile apps can help luxury brands increase customer loyalty and retention.
Industry Implications
1. Retail - Retail industry players can benefit from developing their own mobile apps to enhance customer engagement and improve sales.
2. Luxury Goods - Luxury goods industry players can leverage mobile apps to offer new and innovative ways for their customers to interact with their brand.
3. Mobile Technology - Mobile technology industry players can capitalize on the rise of mobile commerce and work with retailers and luxury brands to develop customized mobile app solutions.