UK-based Silverstone Auctions, which specializes in the sale of classic and rare cars, held a ‘barn finds’ auction, which yielded close to $1.7 million at the inaugural Practical Classics Restoration Show.
The sales topper was a 1962 Facel Vega HK500, noteworthy for its unusual right hand drive setup. This vehicle was snapped up for close to $108,000. Other cars attracting sky-high bids included a 1969 Aston Martin DBS Vantage, which sold for $85,575 and a 1970 Aston Martin DBS V8 Series I, which sold for $82,961.
Not all the vehicles’ interest value came merely from engineering, however. Some cars generated high auctions at the barn finds auction because of memorable appearances in television shows past. These included a 1969 Morris Milk Float (which featured in the ‘80s soap opera Eastenders) and a 1981 Daimler Sovereign 4.2 Series III Saloon featured in the British series Minder.
Television Car Auctions
This ‘Barn Finds’ Auction Included Cars Made Famous on TV
Trend Themes
1. Television Car Auctions - The trend of classic car auctions featuring vehicles driven by memorable TV characters offers opportunities for companies to capitalize on the nostalgia factor by creating related merchandise and experiences.
2. Barn Find Auctions - The popularity of 'barn find' auctions indicates a market for vintage car enthusiasts seeking rare and forgotten vehicles, presenting an opportunity for companies to invest in restoration services and parts.
3. Right Hand Drive Cars in Auctions - The demand for rare right hand drive cars, as evidenced by high bids for a 1962 Facel Vega HK500 at a recent auction, presents an opportunity for automakers to experiment with right-hand drive models in previously untapped markets.
Industry Implications
1. Automotive - The automotive industry can tap into the nostalgia factor by creating merchandise related to classic cars featured in popular TV shows.
2. Auto Auctions - Auto auction companies can diversify their offerings by organizing 'barn find' auctions and offering restoration and customization services for rare vehicles.
3. Luxury Cars - Manufacturers of rare and high-end cars can research untapped markets for right-hand drive cars, to meet the high demand for these models among collectors.