Ahead of the upcoming release of the 'Barbie' movie starring Margot Robbie and Ryan Gosling, fans can live out their own Barbie fantasies inside a real-life version of Barbie’s Dreamhouse.
The World of Barbie immersive experience will debut in Los Angeles, with a wider tour to follow. Part of the immersive experience includes a life-sized Barbie’s Dreamhouse that provides the perfect backdrop to any and all Barbie-core photo-ops. In addition to hanging out in Barbie's house, you can also stop by a theater where Barbie content will be playing, or head to the salon to get pampered with Paul Mitchell products. The Los Angeles event also includes a late-night, 21-and-up event called Sips After Sunset, which will be hosted by special guest influencers and include music and cocktails.
To tour Barbie's Dreamhouse in Los Angeles, you can grab your tickets starting on March 8, 2023.
Life-Sized Doll Dreamhouses
Fans Can Step Inside Barbie’s Dreamhouse at This Immersive Experience
Trend Themes
1. Immersive Experiences - The rise of immersive experiences in various industries such as entertainment, education, and tourism.
2. Celebrity-driven Marketing - The growing trend of brands collaborating with celebrities to create unique and engaging marketing experiences.
3. Social Media Influencer Events - The increasing popularity of hosting events, like Sips After Sunset, that feature social media influencers and provide exclusive experiences.
Industry Implications
1. Entertainment - Opportunities for entertainment companies to create immersive experiences inspired by popular brands and characters.
2. Consumer Goods - The potential for consumer goods companies to partner with celebrities and create unique marketing events and experiences.
3. Hospitality and Tourism - Creating immersive experiences for tourists at hotels or popular attractions, with opportunities to collaborate with celebrities or social media influencers.