Artisan grooming has been catching on again across the Western world and product lines like Barbey are flying off the shelves. Especially among those hipster consumers with incredible beard pride, shaving kits have become prized possessions that enable them to flesh out their personal brands.
Axel Leclerc named his conceptual home barber kit after the French writer and poet responsible for the Dandyism movement in the early 1800s. All tools and cosmetics come in a soft indigo bag, and all pieces are packaged with the same blue accents. Look carefully at everything from the business cards to the boxes and tubes, and you will see that the tinted lower portions of each are also textured. This is intended to represent the stubble on a man's face. All in all, Barbey Cosmetics are contemporary, chic, DIY and perfectly suited to the modern, refined man.
Bristly Shave Kit Branding
Barbey Cosmetics Packaging Was Inspired by Mens' Beards
Trend Themes
1. Artisan Grooming - Opportunities for businesses to offer unique and high-quality grooming products with handmade and artisanal qualities.
2. Personal Branding - Increased demand for products that reflect the consumer's personality and values, providing opportunities for businesses to create customizable and individualized offerings.
3. DIY Culture - The popularity of DIY beauty and grooming products is growing, creating opportunities for businesses to offer kits and products that allow consumers to create their own personalized grooming routines.
Industry Implications
1. Beauty and Personal Care - With the growing demand for artisanal grooming products, businesses in the beauty and personal care industry can create unique and high-quality products to cater to this trend.
2. Retail - There is an opportunity for retailers to offer a wide range of grooming kits and products targeted towards the DIY culture.
3. Design and Packaging - Packaging designers can be inspired to create innovative packaging that reflects the qualities of the product and appeal to the personal and individualized nature of grooming products.