There's a certain dainty darkness surrounding the Barbara Palvin Dansk AW 2011 editorial. Despite its floral garden backdrop, Palvin's heavy eyeliner and somber facial expressions contribute to the air of murkiness.
All gloom aside, Emma Tempest's lens sheds light on the shoot which features the sizzling selections of Sam Ranger and designs by Stella McCartney, Christopher Kane and Burberry Prorsum. Moving through a variety of unusual styles from bold, floral prints to long knitted sweaters, the shoot features a blend of feminine yet mature looks that all women aspire to and all men admire.
Implications - Fashion editorials that are thematic and easy to follow in air and ambiance are the most appealing to consumers as they give a context for the clothes which allows them to tell a story. Companies looking to launch ad campaigns should take note of the thematic and theatrical elements that many fashion spreads embody.
Glam Garden Shoots
The Natural Barbara Palvin Dansk AW 2011 Editorial
Trend Themes
1. Thematic Fashion Editorials - Companies can capitalize on the appeal of fashion editorials that tell a story through thematic and theatrical elements.
2. Bold Floral Prints - Fashion brands can disrupt the industry by incorporating bold floral prints into their designs, appealing to consumers who seek unique and vibrant styles.
3. Feminine-mature Blend - There is an opportunity for fashion companies to create designs that blend femininity with maturity, catering to women who aspire to sophisticated yet accessible looks.
Industry Implications
1. Fashion Advertising - Fashion brands can leverage thematic and theatrical elements in their ad campaigns to engage and captivate consumers.
2. Textile and Printing Industry - Incorporating bold floral prints into fashion designs creates opportunities for growth within the textile and printing industry.
3. Women's Fashion - Fashion companies can disrupt the women's fashion industry by offering designs that seamlessly blend femininity and maturity.