You'll be taken on a journey through time when you encounter images from these Bar Gelato branding campaigns. With its retro-Italian typography and washed-out fonts, these prints are sure to have gelato lovers reminiscing about simpler summery times.
The innovative team behind these Bar Gelato branding campaigns is Substance, a Portland Oregon public relations and marketing firm. Each gelato bar is packaged in transparent plastic to ensure the frozen snacks remain the primary focus of the campaigns, and the snacks themselves come in a variety of delectable flavors such as Blue Bottle Coffee, Pistachio, T.C.H.O. Chocolate, Kiwi Sorbetto and much more. The brilliant campaigns also stress how gelato is made with milk instead of cream, so health-conscious individuals can scarf down these snacks feeling less guilty than they would if they were guzzling down ice cream.
Those interested in trying some Bar Gelato out for themselves can find it in various west coast supermarkets in California, or check it out on the Bar Gelato site here.
Visit the Substance site here.
Vintage Popsicle Packaging
Bar Gelato Branding Brings Authenticity and Credibility to Iced Snacks
Trend Themes
1. Vintage Packaging - Opportunity for brands to leverage retro designs and typography to create authentic and nostalgic packaging for their products.
2. Health-conscious Snacks - Growing demand for snacks made with healthier ingredients and highlighting their nutritional benefits to cater to the health-conscious consumer market.
3. Transparent Packaging - Advancement in packaging technology allowing brands to showcase their products in transparent packaging to enhance visual appeal and communicate product quality.
Industry Implications
1. Food and Beverage - Room for innovation in the food and beverage industry to create nostalgic and health-conscious snacks with eye-catching packaging designs.
2. Marketing and Advertising - Opportunity for marketing and advertising agencies to assist brands in crafting retro-inspired campaigns and packaging strategies that resonate with consumers.
3. Packaging and Printing - Demand for innovative packaging solutions that combine aesthetics, functionality, and transparency to highlight product features and attract customers.