BAPE and mastermind JAPAN collaborated on a range of eyewear that's set to be a part of their Spring/Summer 2017 collection.
It's reported that the two brands first released the news on Instagram, where they shared a short teaser video that revealed what some of the styles would look like. More recently, BAPE and mastermind JAPAN unveiled a series of stylized shots that reveal the intricate designs in much more detail -- with everything from the artful branding on the interior of the arms visible, as well as the stunning designs that are featured on the lenses themselves.
In BAPE's usual fashion, the designs on the lenses make use of its camouflage pattern that integrates its ape logo. To make mastermind Japan's mark clear, the designs also feature its skull and crossbones motif.
Camouflage-Emblazoned Sunglasses
BAPE and mastermind JAPAN Joined to Create a Range of Eyewear
Trend Themes
1. Camouflage-patterned Eyewear - The collaboration between BAPE and mastermind JAPAN showcases the trend of incorporating camouflage patterns into sunglasses, offering an opportunity for other eyewear brands to innovate with unique designs.
2. Brand Collaboration - The partnership between BAPE and mastermind JAPAN highlights the trend of cross-brand collaborations in the fashion industry, presenting an opportunity for other brands to explore collaborative ventures.
3. Intricate Designs - The detailed designs on the lenses and arms of the sunglasses exemplify the trend of incorporating intricate and artistic elements into eyewear, giving rise to opportunities for designers to create visually appealing accessories.
Industry Implications
1. Fashion - The collaboration between BAPE and mastermind JAPAN falls under the fashion industry, providing opportunities for fashion brands to explore unique collaborations and innovative designs in eyewear.
2. Eyewear - The launch of camouflage-emblazoned sunglasses by BAPE and mastermind JAPAN demonstrates the potential for innovation within the eyewear industry, encouraging other brands to experiment with bold and distinctive designs.
3. Luxury Goods - The premium nature of the BAPE and mastermind JAPAN collaboration positions the sunglasses as luxury goods, presenting an opportunity for luxury brands to tap into the demand for exclusive and stylish eyewear.