New streetwear imprint Banks Journal recently presented its latest collection designed for the Fall/Winter 2022 season and it stems from the inspiration of coastal beaches and floating optimism. Founders Tim Cochran and Rama McCabe from Tokyo and Australia's Masa Shibahara and Motoo Noda highlight sustainability through streetwear shapes. Using the wabi-sabi design themes of Japanese culture, there are new items such as tonal-washed denim, short sets, quilted workwear jackets, hoodies, sweaters, and much more.
Speaking about the brand's ethos, the founders collectively stated, "We embrace the everyday journeys we take with optimism in our hearts. It’s through this yearning for adventure that we aim to add utility and function to everything we produce [...] Since day one we wanted to take a sustainable approach to design and development. A bit of stretch here, a little waterproofing there, means we achieve functionality without sacrificing our signature understated style."
Coastal-Themed Fall Streetwear
Banks Journal Presents its Latest Designs for the FW22 Season
Trend Themes
1. Coastal-themed Streetwear - The rise of coastal-themed streetwear presents an opportunity for sustainable fashion that incorporates natural and eco-friendly materials.
2. Wabi-sabi Design Themes - Wabi-sabi design themes can inspire disruption in the fashion industry by fostering a greater appreciation for imperfection and sustainability.
3. Functionality and Sustainability - Increasingly, streetwear designers are focusing on functionality and sustainability, presenting opportunities for innovative materials, features and silhouettes.
Industry Implications
1. Fashion - Sustainable fashion brands could benefit from incorporating coastal and wabi-sabi design themes, leading to a new wave of streetwear that abandons traditional fads.
2. Textile - Textile companies that focus on developing and producing sustainable materials can benefit from the growing demand for eco-friendly streetwear.
3. Retail - Retailers would benefit from stocking eco-friendly streetwear that follows the latest functional and sustainable trends in design, placing an emphasis on diverse and unique styles.