Converse works in collaboration with Bandulu on a new capsule full of basketball heritage designs for the season. The aesthetic nods to a messy energy of DIY culture. Founder of Bandulu talks about the partnership, "We approached this collection as an ode to OG basketball culture through the lens of craft and artistry."
The signature Chuck 70 makes its way into the collaboration as a notable silhouette. It is complete in a Cappuccino brown colorway with embroidery details and a colorful accent of paint dripping throughout the upper and midsole. Another sneaker in the capsule is the Pro Leather sneakers, done up in a warm wheat tonal upper informed by suede materials and similar paint detailing.
DIY-Aesthetic Basketball Capsules
Converse and Bandulu Join Forces on a Collaborative Capsule
Trend Themes
1. Diy-aesthetic Fashion - Opportunity for fashion brands to collaborate with DIY artists and creators to create unique, customized designs.
2. Heritage Sportswear Revival - Opportunity for sportswear brands to incorporate retro designs and collaborations to appeal to nostalgic consumers.
3. Artisanal Sneaker Embellishments - Opportunity for sneaker brands to partner with artists and add hand-crafted, unique embellishments to their products.
Industry Implications
1. Fashion and Apparel - Incorporating DIY and customized designs into mainstream fashion brands and collections.
2. Sporting Goods - Creating retro-inspired sportswear and sneakers to cater to nostalgic consumers.
3. Art and Design - Partnering with brands to create hand-crafted, unique embellishments for various products, such as sneakers.