READYMADE introduces a new Bandana Down jacket that is designed with inspiration that references the iconic outerwear brand The North Face. The Japanese label takes the classic down jacket by the latter brand and updates it in a style that is true to READYMADE.
The design is not made using technical fabrications like it normally does with The North Face. This time, the silhouette takes repurposed vintage materials and comes together in a patchwork detail to decorate the outer of the down jacket. There are some black colorblocking detail and blue shades to join as well. The variety of blue boasts patterns such as paisley from vintage bandanas that have been collected. It is then finished with a logo that reads "THE READYMADE."
Bandana-Printed Puffer Jackets
READYMADE's New Bandana Down Jacket Nods to The North Face
Trend Themes
1. Bandana-patterned Fashion - Opportunity for fashion brands to incorporate traditional bandana prints into modern designs.
2. Sustainable Fashion - Repurposing vintage materials can be a step towards more sustainable fashion practices.
3. Branded Upcycling - Brands creating unique pieces by repurposing vintage materials can bring new attention to their brand and increase brand loyalty.
Industry Implications
1. Fashion - Fashion brands can incorporate unique design details like repurposed materials and prints to create new and innovative pieces.
2. Sustainability - Sustainable fashion practices can benefit from the use of repurposed materials and reducing waste.
3. Marketing and Advertising - Using unique design details and upcycling vintage materials can create interest and buzz around a brand, leading to increased visibility and sales.