Bambino Mio, a reusable diaper or "nappy" brand, has been granted a new makeover courtesy of Big Fish. The brand revamp highlights a packaging update backed by the creative agency Studio Davis, as well as a shared goal of reducing plastic across all of its products.
The new packaging boasts impressive numbers, including a 69% reduction in plastic for the core nappy line, a 54% plastic reduction overall, a 77% reduction in small bundles, and a 62% reduction in large bundles. The new color palette consists of purple, blue, yellow, and white hues, as well as vibrant sky blue, apple green, and carrot orange additions.
"Big Fish is helping us spark a much-needed reusable revolution, making sustainability the convenient choice for parents. Nappies are an essential part of the reusable conversation, and we want to enable more people to reject disposable nappies and be part of the single-use plastic conversation," said Joreen Singh, marketing & innovation director at Bambino Mio.
Sustainable Nappy Packaging
Big Fish Reworks the Bambino Mio Brand's Packaging with Less Plastic
Trend Themes
1. Reduction in Plastic Packaging - Bambino Mio's new packaging update focuses on reducing plastic usage by impressive percentages, creating opportunities for sustainable alternatives in packaging materials.
2. Color Palette Revamp - The vibrant and eye-catching new color palette of Bambino Mio's packaging redesign presents opportunities for other brands to explore more visually appealing packaging options.
3. Reusable Revolution - Bambino Mio aims to lead the way in the reusable conversation by promoting sustainable and convenient choices for parents, creating opportunities for brands to tap into the growing demand for reusable products.
Industry Implications
1. Diaper/ Nappy Industry - Bambino Mio's innovative approach to reducing plastic in diaper packaging opens doors for other companies in the industry to adopt similar eco-friendly practices.
2. Creative Agency - The partnership between Bambino Mio and Studio Davis demonstrates the potential for creative agencies to collaborate with eco-conscious brands, creating opportunities for agencies to specialize in sustainable design and packaging solutions.
3. Parenting Products - Bambino Mio's focus on sustainability and reusable products in the parenting industry paves the way for other companies to explore environmentally friendly options and cater to the growing demand for eco-conscious parenting solutions.