Fall may seem like endless eons away, but with this Bambi Northwood-Blyth Free People July 2011 lookbook, you may feel that the season is actually closer than you once thought. The pre-fall lookbook clearly has autumn in mind with its use of brown, taupe, red and black-colored clothing.
The Bambi Northwood-Blyth Free People lookbook combines fall colors with oversized hats, dressed-down denim and shrug-like sweaters, creating perfect transitional summer-to-fall fashions. Northwood-Blyth was a great choice for the Free People's pre-fall collection, and this shoot is sure to stand out come the cooler weather.
Implications - The use of seasonal color schemes -- such as corals, purples and yellows in the summer and reds, taupes and browns in the autumn months -- helps consumers develop positive product associations. Many consumers recognize the appropriate products to buy based on their visual appearance, thus making color schemes an important part of product packaging each season.
Peek-a-Boo Hairdos
The Bambi Northwood-Blyth Free People July 2011 Lookbook Goes Bold
Trend Themes
1. Seasonal Color Schemes - Businesses could create product packaging based on seasonal color schemes to develop positive product associations.
2. Transitional Fashion - Businesses could focus on creating clothing options that can transition from summer to fall fashion.
3. Oversized Hats - Businesses could explore oversized hats as a fashion trend and incorporate them into their product lines.
Industry Implications
1. Fashion - Fashion businesses could incorporate seasonal color schemes and focus on creating transitional fashion options for consumers.
2. Packaging - Packaging businesses could offer seasonal packaging options based on color schemes to help businesses develop positive product associations.
3. Accessories - Businesses specializing in accessories could capitalize on the oversized hat trend and offer a variety of options for their customers.