Classic sporting designs are combined with delicate pastel colors in the all-new capsule collection from Evian and the luxury French fashion label Balmain. The 19-piece collection, which includes outerwear, swimsuits, T-shirts, sweatshirts, and backpacks, draws inspiration from the distinctive pastel-gradient cosmos of Evian.
The collection's dedication to environmentally friendly practices is reflected in the use of recycled plastic hangers and bags, paper packaging made with pulp from sustainably managed FSC-certified forests, and composition stickers and labels made of recycled polyester.
"We need to test and perfect new techniques in sourcing, recycling, upcycling, sustainably producing— and yes, I know, the list can sometimes seem endless. Luckily, Evian shares Balmain’s dedication to searching for new possibilities—and with this second Balmain x Evian capsule, we aim to make very clear that conscience and creativity can actually work quite well together," said Olivier Rousteing.
The limited-edition Balmain x Evian line is available on Balmain's website and in a few international retailers.
Sustainably Made Pastel Garments
Balmain Unveils a New Capsule Collection with Water Brand Evian
Trend Themes
1. Sustainable Fashion - The collection's dedication to environmentally friendly practices reflects emerging trends in the fashion industry, particularly towards more sustainable and ethical production practices.
2. Circular Economy - The use of recycled plastic hangers and bags, paper packaging made with pulp from sustainably managed FSC-certified forests, and composition stickers and labels made of recycled polyester indicates a growing trend towards a more circular economic model within the fashion industry.
3. Collaborative Branding - The collaboration between Evian and Balmain demonstrates the potential for successful and innovative partnerships between different industries, resulting in unique and socially conscious products for consumers.
Industry Implications
1. Fashion - The use of sustainable and eco-friendly production practices will disrupt the fashion industry, forcing brands to choose between sustainability and fast fashion.
2. Packaging - The use of recycled and sustainable packaging materials in fashion products highlights the demand for more eco-friendly packaging options across all industries.
3. Beverage - The collaboration between Evian and Balmain opens up opportunities for other beverage brands to partner with fashion brands to promote sustainability and create unique products.