Cutting and pasting is one of the first things a child learns about arts and crafts. Could this simple skill be a concept adaptable into high fashion? Balenciaga seems to think so.
The Spring/Summer 2010 campaign for Balenciaga presents collaged models strategically (I guess) placed on prints. Although their fashion-forward pieces are always on point, they may truly be the only things catching our attention in these ads. Case in point? Or just not creative enough?
Craftful Fashion
Balenciaga'S Cut and Paste Spring/Summer 2010 Campaign
Trend Themes
1. Collage Fashion - The beauty of scissors and glue stick lies directly in the hands of creative designers.
2. Diy-inspired High Fashion - Incorporating the familiarity of children’s art and crafts into high fashion products, furniture, or interior design can build brand loyalty with consumers who are looking for something innovative and unique.
3. Sustainable Upcycling in Fashion - Utilizing old textiles, fashion designers and brands that make products out of recycled materials could attract younger generations who are environmentally conscious.
Industry Implications
1. High Fashion - High-end designers are able to attract a wider consumer base by featuring more accessible, relatable components in their designs, such as ones that appeal to the familiarity of children’s art and crafts.
2. Product Design - Designers can incorporate a DIY and handmade aesthetic into their products, potentially appealing to a younger demographic who are looking for something different and unique, especially those interested in sustainable and upcycling options.
3. Interior Design - Retailers could incorporate DIY elements into store designs and decor to create an immersive customer experience, potentially attracting consumers who are looking for something new and innovative.