The Panera Bakery Shakes are a new range of milkshakes being test marketed by the brand to offer patrons an alternative way to enjoy some of their favorite bakery items. The shakes come in three options to choose from including the Fudge Brownie Swirl Shake, the Kitchen Sink Shake and the Strawberry Cheesecake Swirl Shake, which are inspired by the Kitchen Sink Cookie, signature brownie and classic strawberry cheesecake, respectively. The shakes each feature real pieces of dessert blended into the recipe to give them the perfect level of textural sweetness.
The Panera Bakery Shakes are arriving now at select locations for testing and could be launching on wider scale in the spring of 2023 if successful.
Baked Goods-Inspired Milkshakes
Panera Bakery Shakes Come in Three Varieties
Trend Themes
1. Bakery-inspired Milkshakes - The combination of classic bakery flavors and milkshake format can be extended beyond Panera to offer a new experience for milkshake lovers.
2. Dessert-infused Beverages - Incorporating pieces of dessert into beverage recipes such as milkshakes can provide consumers with a unique and indulgent experience.
3. Textural Sweetness - The use of real pieces of dessert creates a texture in milkshakes that can be used to guide flavor innovation for other beverages.
Industry Implications
1. Fast-food Restaurants - Fast-food chains can explore the use of dessert flavors to offer unique milkshake options that appeal to customers looking for indulgence in their beverages.
2. Coffee Shops - Coffee shops can offer dessert-inspired beverages, such as bakery-infused milkshakes, to differentiate their menu and attract more customers during non-traditional hours.
3. Beverage Industry - Beverage manufacturers can explore incorporating real dessert pieces into their beverage formulations to offer a differentiated product in the market.