In addition to offering its raspberry-infused gin by the bottle, Pinkster is now offering recyclable three-litre bag-in-box packaging called 'Pinkster on Tap.' The entirety of the box, including the gin pouch and tap, can be recycled after use.
In the same way that many wine products are offered in bag-in-box packages, Pinkster on Tap helps to reduce glass waste, as well as the use of a heavy packaging material. As Stephen Marsh, managing director at Pinkster notes: "Bag-in-boxes have been enjoying a renaissance in the wine world, with many retailers reporting a surge in sales and we see no reason why this shouldn’t be the case with spirits." The new eco-friendly packaging format aims to appeal to both consumers and the on-trade market.
Ready-to-Pour Gin Boxes
'Pinkster on Tap' Introduces Sustainable Bag-in-Box Packaging for Spirits
Trend Themes
1. Sustainable Packaging - The rise of eco-friendly packaging in the spirits industry presents an opportunity for businesses to differentiate themselves and appeal to environmentally conscious consumers.
2. Bag-in-box Packaging - Bag-in-box packaging is not limited to wine anymore and presents exciting prospects for the spirits industry to package and deliver their products in a cost-effective and sustainable way.
3. Recyclable Spirits Packaging - More spirits companies are adopting recyclable packaging as a way to meet consumer demand for sustainability and reduce environmental impact.
Industry Implications
1. Spirits Industry - The spirits industry can benefit from adopting innovative and eco-friendly packaging solutions that cater to sustainability-minded consumers.
2. Wine Industry - The wine industry's experience with bag-in-box packaging can provide valuable insights for the spirits industry in terms of cost-effective and sustainable packaging solutions.
3. Retail Industry - As more consumers prioritize sustainable purchasing decisions, there is an opportunity for retailers to expand their product offerings with eco-friendly and recyclable packaging options for spirits.