NightRider Jewely specializes in high-end macho stuff full of biker symbols such as guns, skulls, and iron crosses. They make rings, buckles, and keychains for the metro-biker. The ring pictured here is the Freedom or Death with Diamond Eyes. It is part of the Jawbone Series. The platinum version of this ring goes for about $19,500. Do I want the bike or the ring...
Implications - REPETITION SECOND SENTENCE
Now that the economic downturn is over, consumers are filled with feeling of joy. These consumers are looking for ways that they express their feelings to those around in tangible ways. Companies can cater to these mentality but creating luxury products which will foster a deeper connection to the brand.
Badass Biker Jewelry
NightRider Jawbone Ring
Trend Themes
1. Biker Symbolic Jewelry - Companies can incorporate biker symbols on their high-end jewelry to cater to consumers looking for tangible ways to express their feelings.
2. Luxury Biker Accessories - Creating luxury biker accessories such as rings and keychains can foster a deeper connection with the brand for consumers.
3. Macho Style Jewelry - Designing high-end macho style jewelry with symbols such as guns, skulls, and iron crosses can appeal to the metro-biker demographic.
Industry Implications
1. Jewelry - Companies in the jewelry industry can incorporate biker symbols into their designs to cater to consumers looking for unique and luxury pieces.
2. Fashion - The fashion industry can create luxury biker accessories to cater to consumers' interest in the macho biker style.
3. Marketing and Advertising - Marketing and advertising companies can help businesses cater their products to the metro-biker demographic to increase sales and brand loyalty.