Bad Birdie, a bold golf apparel brand, has partnered with Arizona’s top craft brewery, Four Peaks Brewing, to release a limited-edition apparel collection and a new beer, Bad Birdie Juicy Golden Ale. This collaboration infuses the golf scene with Bad Birdie’s vibrant designs and Four Peaks’ brewing expertise. The apparel, inspired by the Juicy Golden Ale, features earthy tones and includes polos, tees, hoodies, hats, and accessories, starting at $35. The core polos, at $84, showcase a tropical pattern matching the beer can’s artwork, while the $42 graphic tees, $100 hoodie, $98 quarter zip, and two hat styles highlight unique brand graphics. The collection also offers a driver headcover and towel with bright prints.
The beer, Bad Birdie Juicy Golden Ale, is a 5% ABV brew with passionfruit, orange, and guava flavors. This refreshing beer aligns with Four Peaks’ commitment to quality and innovation. The apparel is available on BadBirdieGolf.com and their app, while the beer can be found at Four Peaks pub in Tempe and select Arizona retailers, also purchasable through Instacart or FourPeaks.com.
Disruptive Fashion-Forward Capsules
Bad Birdie and Four Peaks Brewing Unleash Powerhouse Collab
Trend Themes
1. Limited-edition Apparel Collection - The collaboration between Bad Birdie and Four Peaks Brewing showcases a limited-edition apparel collection inspired by a new beer.
2. Craft Brewery Partnerships - The partnership between Bad Birdie and Four Peaks Brewing highlights the trend of collaborations between golf apparel brands and craft breweries.
3. Vibrant Golf Apparel Designs - Bad Birdie's collaboration with Four Peaks Brewing introduces a trend of vibrant and colorful designs in the golf apparel industry.
Industry Implications
1. Craft Brewing - The collaboration between Bad Birdie and Four Peaks Brewing showcases the disruptive potential of incorporating unique brand collaborations into the craft brewing industry.
2. Golf Apparel - The limited-edition apparel collection from Bad Birdie and Four Peaks Brewing presents disruptive innovation opportunities for the golf apparel industry by infusing vibrant designs inspired by a new beer.
3. E-commerce - The availability of the apparel on BadBirdieGolf.com and their app, as well as the option to purchase the beer through Instacart or FourPeaks.com, demonstrates the disruptive potential of e-commerce in the beverage and apparel industries.