In an effort to provide consumers with more gourmet offerings, McDonald has expanded its Signature Crafted Recipes collection to include the new Bacon Smokehouse Burger. With summer officially in full swing, the smokey new burger is the perfect way to fuel long summer nights.
The Bacon Smokehouse Burger is a delicious new offering that starts with a fresh, quarter-pound pure beef patty, topped with applewood smoked bacon, fried onion strings, white cheddar cheese, a mild sweet mustard sauce, and a smoky bacon-onion sauce. The whole thing is served on an artisan roll for a high-end take on McDonald's usual burger lineup.
For those with big appetites, the Double Bacon Smokehouse Burger features the same toppings, as well as an extra beef patty.
Smokey Bacon Burgers
McDonald’s Signature Crafted Lineup Now Includes the Bacon Smokehouse Burger
Trend Themes
1. Gourmet Fast Food - Expanding offerings with gourmet ingredients and unique flavor combinations in the fast food industry presents a disruptive innovation opportunity.
2. Premium Burger Offerings - Introducing high-end burger options with artisanal buns and premium ingredients can disrupt the traditional fast food burger market.
3. Customizable Menu Options - Providing customers with the ability to personalize their burgers with a variety of toppings and sauces can drive innovation and consumer satisfaction.
Industry Implications
1. Fast Food - Fast food chains can explore new gourmet offerings to attract a wider range of customers and compete in the changing food industry landscape.
2. Casual Dining - Casual dining restaurants can incorporate premium burger options on their menus to cater to the growing demand for gourmet fast food.
3. Food Delivery - Food delivery services can partner with fast food chains to offer customizable burger options, providing a unique selling point and meeting consumer preferences for personalization.