To make long treks where food and beverage is a necessity that much easier, brand Igloo has put together a stylish backpack cooler called the Cooler Welded Bag that allows consumers to put the weight on their back. This provides a much more efficient and simpler way to bring food to and from different places, freeing up the hands of the consumer for other things. The weight is also specifically targeted to the back, maximizing the amount of weight the user can comfortably carry for longer periods of time.
The Cooler Welded Bag features a stylish dry bag make with a roll top that is ideal for keeping the interior dry and tightly packed. The material is conveniently leak proof as well, should something spill.
Portable Backpack Coolers
The Igloo Cooler Welded Bag Offers a Wearable Design for Long Treks
Trend Themes
1. Portable Backpack Coolers - The trend of portable backpack coolers is disrupting the traditional cooler market by providing a convenient and hands-free way to carry food and beverages on long treks.
2. Efficient Food Transportation - The trend of efficient food transportation through wearable designs like the Igloo Cooler Welded Bag is creating disruptive innovation opportunities in the food and beverage industry.
3. Maximizing Comfortable Weight Carrying - The trend of maximizing comfortable weight carrying with back-targeted designs is revolutionizing the backpack and outdoor gear industry.
Industry Implications
1. Outdoor Gear - The introduction of portable backpack coolers like the Cooler Welded Bag is presenting disruptive innovation opportunities in the outdoor gear industry.
2. Food and Beverage - The development of efficient food transportation solutions like the Igloo Cooler Welded Bag is offering disruptive innovation opportunities in the food and beverage industry.
3. Travel and Adventure - The trend of portable backpack coolers is creating disruption and innovation opportunities in the travel and adventure industry by providing a more convenient way to transport food and beverages on long treks.