Every year, Düsseldorf celebrates a German-Japanese festival and for 2018, sneaker store AFEW teamed up with HEIMPLANET for a sleek and orange-accented backpack collaboration. The two brands made use of the Koi fish as the main inspiration for the collection, stressing its symbolic value in Japanese culture—luck, wealth and success—as well as addressing its incredible stamina and strength, as exhibited in the natural environment.
The "Year of the Orange Koi" capsule is comprised of the Motion ELLIPSE Backpack and Kit Bag, the Koi Drop Kit and the Koi MIZU Bottle. Each product carries a design-forward aesthetic in its elegantly accented exteriors. In addition, the backpack collaboration is made to be durable and performance-driven, ultimately making the AFEW x HEIMPLANET product adventure-ready.
Fish-Inspired Backpack Collaborations
AFEW & HEIMPLANET Launched a Line for Düsseldorf Japan Day
Trend Themes
1. Fish-inspired Collaborations - Collaborating with other brands to create products inspired by the natural world can elevate the aesthetic and functionality of traditional items.
2. Cultural Symbolism - Drawing inspiration from cultural symbols can create a deeper meaning and connection with consumers.
3. Performance-driven Design - Designing products that are both aesthetically pleasing and durable for outdoor adventures can enhance the consumer experience.
Industry Implications
1. Fashion Retail - Incorporating nature-inspired designs into fashion products can cater to environmentally-conscious consumers.
2. Outdoor Gear - Using durable and performance-driven designs for outdoor gear can attract outdoor enthusiasts.
3. Cultural Events - Creating collaborative products for cultural events can promote cultural appreciation in a fun, unique way.