The newest fall collection for ZARA's TRF line focuses on back to school fashions that are perfect for individuals returning to school starting September. The campaign shoot for the line features various varsity-inspired garments photographed in a high school locker room and gymnasium.
ZARA is one of the few retail brands that always seems to be ahead of its time on fashion crazes and new looks. For the upcoming fall seasons, ZARA focused its younger TRF line on high school chic looks that combine sportswear with classical collegiate garments like sweater vests and pleated skirts. The campaign was photographed in a high school gymnasium and locker room to perfectly capture that school spirit vibe. While the collection is incredibly fashion-forward, many of these pieces are appropriate to wear to and from classes.
Collegiate Locker Lookbooks
The Latest ZARA TRF Line Focuses on Back to School Fashion
Trend Themes
1. Back-to-school Fashion Trends - Retailers can create their own back-to-school collections by combining sportswear with classical collegiate garments like sweater vests and pleated skirts.
2. Varsity-inspired Fashion - Fashion brands can create a line of clothing inspired by varsity sports and high school locker rooms and gymnasiums.
3. Fashion Shoot Locations - Fashion brands can consider using high school locker rooms and gymnasiums as shoot locations to capture that school spirit vibe.
Industry Implications
1. Fashion Retail - Fashion retailers can cater to young adults going back to school by offering on-trend styles with a collegiate twist.
2. Sports Apparel - Sports apparel brands can expand their offerings to include varsity-inspired clothing that can be worn beyond athletic activities.
3. Photography and Video Production - Photographers and videographers can offer high school locker rooms and gymnasiums as shoot locations for fashion brands looking to capture the back-to-school market.