Bacardi has launched a Bacardi Limited Edition Heritage bottle of its Superior rum to commemorate the centenary of their iconic cocktail creations. The bottle will be enhanced with Edwardian-style writing and will appear in a luxurious, wooden case.
The Bacardi Limited Edition Heritage bottle will contain premium quality white rum that will even be the same strength as it was when Bacardi first appeared 100 years ago: 89 proof. Destileria La Galarza in Mexico will produce 7500 cases of the new Limited Edition Heritage bottle.
Commemorative Bottles
Bacardi Celebrates 100 Years With 89 Proof Limited Edition Herita
Trend Themes
1. Retro Packaging - Brands can leverage nostalgia and heritage to appeal to consumers with retro-inspired packaging and limited-edition products.
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Industry Implications
1. Alcoholic Beverages - Alcoholic beverage companies can leverage retro packaging and limited edition offerings to appeal to consumers and promote brand loyalty.
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