In a small collection dubbed, 'I QUIT,' Babylon LA and Virgil Abloh's OFF-WHITE joined forces to create statement-worthy graphic apparel and a selection of accessories.
Likely the most standout design is one that shows a skeleton wearing a business suit, who is walking while engulfed in flames with the collection's name, I QUIT, written beneath. This sets the tone for the rest of Babylon LA and OFF-WHITE's apparel, which considers the same anti-corporate theme in a way that's more subtle. Rather ironically, the two brands include a number of pens and notepads as well, with the office accessories carrying the names of both.
In addition to this, Babylon LA and OFF-WHITE feature simplistic black baseball caps that show the first letter of the word "OFF" accented by a peace sign. With the cynical message carried in the collection and the popularity of the skate and streetwear brands, it's likely that the limited edition line will be popular among youthful male consumers.
Collaborative Work-Inspired Apparel
Babylon LA and OFF-WHITE Paired for a Line of Graphic Clothing
Trend Themes
1. Anti-corporate Fashion - Disruptive innovation opportunity to create graphic apparel and accessories that express anti-establishment sentiments.
2. Collaborative Streetwear - Disruptive innovation opportunity to partner with other brands to create limited edition collections that combine different aesthetics and target specific consumer segments.
3. Youthful Male Consumer Fashion - Disruptive innovation opportunity to design clothing and accessories that resonate with the tastes and values of young male consumers.
Industry Implications
1. Fashion - Disruptive innovation opportunity to introduce unconventional designs and messaging that challenge traditional fashion norms.
2. Streetwear - Disruptive innovation opportunity to leverage collaborations and limited editions to create unique products that appeal to streetwear enthusiasts.
3. Skateboarding - Disruptive innovation opportunity to integrate skateboarding culture and aesthetics into fashion collections to cater to the skateboarding community.