Baby Star is known as a popular dried noodle snack in Japan, but consumers now also have the chance to enjoy the snack in an entirely new format with 'Baby Star on Ice.'
Baby Star on Ice introduces a hybrid ice cream and ramen treat that's at once sweet, savory and salty. The base of the snack is made with a custard vanilla ice cream from Oyama Dairy, with Baby Star noodles mixed in. Consumers will now be able to enjoy the salty soy sauce and savory chicken flavors of the snack in an entirely unexpected format.
Although there will be many curious foodies who will want to try Baby Star on Ice from Namco, the only way it can be sampled is by winning it from a Namco UFO catcher claw game.
Ramen Ice Cream Pints
Namco's 'Baby Star on Ice' Features Baby Star Noodles Mixed into Ice Cream
Trend Themes
1. Savory Desserts - Opportunity to disrupt the dessert industry by combining unlikely flavors and formats such as ramen noodles and ice cream.
2. Hybrid Snacks - Opportunity to create hybrid snacks by mixing familiar ingredients in unconventional ways.
3. Experiential Food - Opportunity to offer unique food experiences through limited availability and exclusive distribution channels such as claw machines.
Industry Implications
1. Dessert - The dessert industry can disrupt their traditional sweet flavors by incorporating savory elements.
2. Snack - The snack industry can innovate by developing hybrid snacks that mix familiar tastes in unique ways.
3. Gaming - The gaming industry can leverage exclusive food releases to enhance immersive and engaging experiences.