Joining classic Baby Bottle Pop flavors like Strawberry, Blue Raspberry, Berry Blast and Watermelon is an all-new variety called Unicorn Glitter Berry that pairs a multi-colored lollipop with glittering powdered candy. The new flavor boasts a red berry taste and flecks of rainbow-colored sparkles throughout the powder, which can be dipped into using the pink and purple swirled lollipop.
One of the most popular "flavors" that's appearing in everything from cafe beverages to school snacks and breakfast cereals takes inspiration from unicorns and offers a whimsical way for people of all ages to enjoy familiar products. As well as being packed with fun flavors, these products tend to be highly shareable for social media due to their colorful, often glittering, formulas.
Edible Glitter Powders
Baby Bottle Pop's Unicorn Glitter Berry is a Rainbow-Colored Treat
Trend Themes
1. Unicorn-inspired Foods - Edible glitter powders are one of the unicorn-inspired food products that have gained popularity in recent years thanks to their photogenic appearance.
2. Colorful and Glittery Snacks - The trend of adding rainbow and glitter elements to food has become a popular way to catch the attention of younger consumers, as seen in Baby Bottle Pop's Unicorn Glitter Berry flavor.
3. Interactive Treats - Baby Bottle Pop's Unicorn Glitter Berry's interactive candy and powder duo is one example of how companies are innovating on candy by making them more interactive and visually appealing.
Industry Implications
1. Confectionery - The introduction of visually stunning and interactive snacks like unicorn glitter powders can help confectionery companies engage younger consumers and stand out in an increasingly competitive market.
2. Packaged Food - The trend of adding glitter and bright colors to food has extended beyond candy and into other packaged foods like cereal, crackers and coffee drinks.
3. Social Media - The visually pleasing appearance of unicorn-inspired foods make them prime candidates for social media sharing and marketing, which can help spread brand awareness and attract new customers.