A tongue-in-cheek baby ad for the 'LOCKIG' is launched by IKEA Singapore and the playful marketing initative definitely wins points with its reference to a very distinct and relevant pop cultural moment.
The furniture megastore taps the popularity of Game of Thrones and flips the show on its head by flat-out saying that "this throne [referencing the potty] has survived worse." The baby ad follows the traditional IKEA recipe — a white background, a centered picture of the product, the name and the product's pricing details next to it, the company's logo below and a one-liner that captures consumer attention at the top. This has proven to be a quite successful technique for the brand as it capitalizes on minimalism, with a humorously entertaining twist.
Cheeky Show-Referencing Baby Ads
IKEA Pokes Fun at Game of Thrones with an Ad for a Potty
Trend Themes
1. Pop Culture-inspired Ads - Brands can reference current pop culture moments to create humorous marketing campaigns and appeal to younger audiences.
2. Minimalistic Advertising - Using a simple white background and minimal text with a humorous twist can effectively capture consumer attention and promote products in an entertaining way.
3. Child-focused Marketing - Creating playful and lighthearted ads, such as those featuring babies, can appeal to parents and provide a memorable experience for consumers.
Industry Implications
1. Retail - Retailers can use minimalistic and playful advertising techniques to promote their products and attract younger consumers.
2. Consumer Goods - Manufacturers of children's products can utilize child-focused marketing campaigns to establish brand awareness and increase sales.
3. Entertainment - Pop culture references in advertisements can appeal to fans and followers of various TV shows and movies, increasing engagement and brand awareness.