BABE Wine and Ryan Porter recently joined forces to launch a football-inspired collection of scented candles that take hilarious cues from the sport. The series includes three scents: '$18 NACHOS,' inspired by the pricey stadium snack; 'JOCKSTRAP,' curated to mimic the smell "sweaty" football players, and lastly, 'HASHTAG FIELD GOALS,' that offers notes of freshly cut turf.
"BABE Wine is about drinking what you want, when you want–especially in 2020," said Chelsea Phillips, General Manager at BABE. "As football season kicks off without fans in the stands, we saw an opportunity to enhance the at-home game day experience through some pretty unique scents that’ll make you feel like you’re really there."
The candles are perfect for football fans itchy to get back to the stadiums to experience these aromas in person. Sold individually for $29 or in a bundle of three for $69, BABE’s stadium-scented candles are available now on drinkbabe.net.
Jockstrap-Scented Candles
BABE Wine and Ryan Porter Debut a Football-Inspired Candle Collection
Trend Themes
1. Humorous Scents - Creating humorous and unique scents based on real-life situations can be a lucrative opportunity for brands to bring a fresh perspective to the candle industry.
2. At-home Experience Enhancers - As people spend more time at home, there's an opportunity for brands to create products that enhance the at-home experience for various occasions, such as game days or special events.
3. Unexpected Collaborations - Collaborating with unlikely partners can offer a unique and interesting perspective to a product, drawing in new audiences and increasing brand exposure.
Industry Implications
1. Candle Industry - The candle industry can create opportunities for brands to offer innovative scents that cater to specific events or real-life situations.
2. Beverage Industry - The beverage industry can create opportunities to pair their products with unique experiences that enhance the at-home experience for consumers.
3. Sports Industry - The sports industry can collaborate with product manufacturers to create fan-focused merchandise, such as scented candles, to enhance at-home game day experiences.