In promoting the World Series, the MLB took a nostalgic approach this year by using audio from a Babe Ruth speech from 1947. The legendary baseball player spoke about his love for baseball in a speech on 'Babe Ruth Day,' shortly before his death.
The commercial uses the speech as narration for the entire commercial, which is supplemented with footage that displays the many things that Ruth explains. These clips include kids practicing with friends, kids training by themselves and ends with snippets of exciting moments from the MLB season. The use of a Babe Ruth speech in conjunction with modern footage is an interesting way for the sport to pay homage to its storied past, but also welcomes the next generation of baseball players and fans.
Poignant Baseball Commercials
The MLB Promoted the World Series Using an Old Babe Ruth Speech
Trend Themes
1. Nostalgic Marketing - Utilizing historical speeches or audio to evoke a sense of nostalgia and connect with audiences.
2. Storytelling Advertisements - Using narrative elements, such as speeches or narration, to engage viewers and create an emotional connection.
3. Youth Engagement in Sports - Highlighting young athletes and their passion for the game to inspire and attract the next generation of players and fans.
Industry Implications
1. Sports Marketing - Using creative and sentimental approaches to promote sporting events and engage fans.
2. Advertising and Branding - Exploring innovative ways to tell stories and create emotional connections with consumers.
3. Youth Sports and Development - Investing in programs that support and encourage young athletes to participate in sports.