B Yoga is a Canadian yoga brand that's most widely celebrated for its durable anti-slip Everyday Mat, however the company has recently expanded its product line to include the B Mat Impact—a lightweight mat that's designed to withstand more rigorous exercise regimens.
Unlike the Everyday Mat, which is made from a natural rubber material that makes it prone to damage from prolonged sun exposure, the B Mat Impact is constructed from a 100 percent complex NBR Foam. This makes the mat suitable for indoor and outdoor exercise on virtually any surface. In addition to making the mat more durable, this material allows it to provide long-lasting support—keeping the knees, wrists, and back back protected during different movements.
Supportive High-Impact Exercise Mats
The B Mat Impact Mat is Designed for Indoor and Outdoor Use
Trend Themes
1. Durable Exercise Mats - Opportunities for innovative materials and designs to create exercise mats that are suitable for both indoor and outdoor use.
2. Impact-resistant Exercise Mats - Opportunities to develop exercise mats that can withstand more rigorous exercise regimens and provide support for high-impact movements.
3. Multi-functional Exercise Mats - Opportunities to create exercise mats that provide support and protection for joints during a variety of exercises, on virtually any surface indoors or outdoors.
Industry Implications
1. Fitness Equipment - Innovations in materials and designs for exercise mats can create new product lines for fitness equipment companies.
2. Outdoor Gear - Opportunities for companies that specialize in outdoor gear to create durable exercise mats suitable for outdoor use on various surfaces.
3. Yoga Accessories - Opportunities for yoga accessory companies to expand their product lines to include high-impact exercise mats suitable for a variety of workouts.