There are over 300 million women who undergo house arrest in rural India during their menstruation cycle; Azadi aims to create biodegradable sanitary napkins so these women can lead the lives they want.
Currently, women in rural India use unsanitary options to deal with menstruation; some of these options include corn husk, rags and newspaper. These unhealthy options often lead to bacterial diseases and invigorate a stigma around women. Azadi has created a pad which is 100% biodegradable and 43% cheaper than any other competitor product on the market in India. Allowing these women to go about their days is a freedom brought to them by the people behind the Azadi label.
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Ethical Sanitary Napkins
Azadi Aims to Create and Distribute Biodegradable Pads to Women in India
Trend Themes
1. Biodegradable Sanitary Napkins - Opportunity for innovation in creating biodegradable sanitary napkins to improve women's health and hygiene.
2. Empowering Women in Rural India - Opportunity to address the needs of women in rural India and provide them with better menstrual hygiene solutions.
3. Affordable Menstrual Products - Opportunity to develop cost-effective menstrual products to make them accessible to a wider population.
Industry Implications
1. Feminine Hygiene Products - Disruptive innovation opportunities in creating sustainable and affordable feminine hygiene products.
2. Sustainable Agriculture - Opportunity for eco-friendly farming practices to cultivate the raw materials needed for biodegradable sanitary napkins.
3. Social Entrepreneurship - Opportunity for social enterprises to address the menstrual health needs of women in rural areas and promote economic empowerment.