A collection of period underwear called AWWA Teens has been introduced by AWWA Period Care to support girls through their first menstrual cycles. The customized period-absorbent underwear packages known as "My First Period Kits" are created especially for tweens and teenagers at the beginning of their menstrual journey. Each package includes various designs of washable period underwear with the capacity to absorb as much blood as five conventional tampons or pads.
"Menstruation is something to front foot and address so they can feel safe, nurtured and understand the changes that are happening in their bodies and what to expect," said Co-Founder Michele Wilson.
All AWWA underwear is created responsibly from natural, organic, and recycled materials and is B Corp certified. The brand’s top-rated period care underwear is created from a combination of TENCEL Modal, a sustainable fibre, and soft organic cotton.
Teen Menstrual Underwear
AWWA Period Care Launches Period Underwear for Every Teen's First Cycle
Trend Themes
1. Menstrual Underwear for Teens - The rise of eco-conscious and reusable menstrual products is providing opportunities for companies to create specialized menstrual care products for young girls.
2. Sustainable and Organic Materials in Menstrual Products - There is a growing market for menstrual products made from environmentally-friendly and natural materials, which can provide an opportunity for innovation in the menstrual care industry.
3. Period Education and Empowerment - There is an increasing need for menstrual education targeting young girls to raise awareness and provide support through their menstrual journey, which can lead to innovative menstrual care solutions for the industry.
Industry Implications
1. Feminine Hygiene Products - The feminine hygiene industry can create menstrual care products tailored to the needs of young girls using eco-friendly and organic materials while providing menstrual education and empowerment.
2. Eco-friendly Fashion - Outfitting eco-friendly fashion with menstrual care products suitable for young girls is a growing market that can offer opportunities and innovation.
3. Health Education - Companies can harness menstrual education technologies to provide young girls with knowledge about their menstrual journey while addressing issues around hygiene, safety, and emotional support and offering innovative menstrual care solutions.