G-SHOCK has teamed up with Japanese bag brand PORTER to launch a revamped version of the 'AWM-500,' which will come with its matching shoulder bag.
The new watch combines both analog and digital features, including an old-school dial and a LED screen display. In addition, the unit features a metal bezel coated in Diamond-Like Carbon (DLC) -- a weather-resistant material used to protect the watch's finish.
Aesthetically, the 'AWM-500' boasts a sleek black and gold design, which is mirrored in the watch's case and accompanying PORTER cross-body bag. Moreover, the new fashion-forward bag comes equipped with adjustable straps and unique co-branding -- G-SHOCK's iconic impact resistance curve is combined with PORTER's logo patch, offering shoppers a one-of-kind collaborative item.
Watch-Themed Shoulder Bags
G-SHOCK Unveils New 'AWM-500' Watch and Matching PORTER Bag
Trend Themes
1. Analog-digital Hybrid Watches - Incorporating both traditional and modern features in watches can create new fashion trends and expand the market for products.
2. Matching Accessory Sets - Designing matching accessories to accompany products can increase customer interest and drive sales for brands.
3. Weather-resistant Materials in Fashion - Integrating weather-resistant materials in fashion products can provide practical benefits for consumers while setting new fashion trends.
Industry Implications
1. Watch Industry - The watch industry can innovate by creating hybrid watches that offer both traditional and modern features in one product.
2. Fashion Industry - The fashion industry can innovate by designing and promoting matching accessory sets that complement their products, providing consumers with a complete look while driving sales.
3. Materials Engineering Industry - The materials engineering industry can innovate by developing new weather-resistant materials that can be incorporated in fashion products to offer practical benefits for consumers.