While before, fine dining was exclusive to the in-restaurant experience, during the COVID-19 pandemic—and quite possibly in its aftermath—consumers are able to enjoy Michelin-star and award-winning restaurant take-out at home. Popular examples of this present Alinea, Next and Roister, and The Aviary. All three of these establishments are owned by The Alinea Group.
Each restaurant offers "a single dish, which changes frequently." It was reported recently that Alinea produced "1,250 dinners per day," showcasing how many consumers crave the fine dining experience in their homes. Examples of the daily award-winning restaurant take-out menu include a coq au vin from Alinea, ready-to-bake pastries from The Aviary, and even mimosa.
Award-Winning Restaurant Take-Out Menus
The Alines Group in Chicago Has Pivoted to Take-Out
Trend Themes
1. Fine Dining Take-out - The trend of offering award-winning restaurant take-out allows fine dining establishments to cater to consumers who want a high-end dining experience at home.
2. Limited Menu Offerings - Restaurants are exploring the opportunity of offering a single dish that changes frequently, providing consumers with variety while still maintaining efficiency.
3. Home Dining Experience - The demand for award-winning restaurant take-out shows a growing trend of consumers seeking to recreate the fine dining experience in their own homes.
Industry Implications
1. Restaurant Industry - Restaurants can disrupt the industry by pivoting to offer high-quality take-out options that satisfy the demand for fine dining experiences at home.
2. Food Delivery Services - Food delivery platforms have an opportunity to partner with award-winning restaurants to expand their menus and offer exclusive take-out options.
3. Packaged Food Industry - Manufacturers can innovate by creating ready-to-bake or ready-to-eat products that allow consumers to enjoy the flavors of award-winning restaurants in the comfort of their homes.