Sorel's award-winning liqueur is offered in an exquisite slender bottle and its notes of clove and ginger are bound to captivate spirit enthusiasts and connoisseurs alike. The brand is Black-owned and founded by Jackie Summers who is "the first licensed Black distiller in America."
The name Sorel is inspired by sorrel, which is an "ancestral hibiscus drink with roots in West Africa and the Caribbean." Summers takes the opportunity of owning their business to honor his heritage as a member of the Afro-Caribbean diaspora.
The award-winning liqueur has an ABV of 15% and is quite versatile—the spirit can be enjoyed on its own or when blended with other spirits. In 2022, Sorel distinguished itself as " the most-awarded liqueur of the year," collecting titles such as Food & Wine's Drinks Innovator of the Year, Wine Enthusiast's Future 40, and a James Beard Award nomination.
Black-Owned Hibiscus Liqueur Brands
Sorel's Award-Winning Liqueur is Rooted in Black History
Trend Themes
1. Heritage-inspired Liqueurs - The success of Sorel's hibiscus liqueur rooted in Black history highlights consumer interest in heritage-inspired and culturally significant spirits.
2. Award-winning Black-owned Brands - Sorel's multiple accolades demonstrate the potential success of Black-owned brands in the spirits industry.
3. Versatile Spirits - Sorel's liqueur showcases the potential growth of versatile and adaptable spirits that can be enjoyed on their own or blended with other spirits.
Industry Implications
1. Spirits - The success of Sorel's hibiscus liqueur highlights a potential opportunity for Black-owned brands in the spirits industry.
2. Heritage Foods and Beverages - Sorel's focus on honoring heritage and tradition through their spirits suggests a potential growth opportunity for heritage foods and beverages.
3. Award and Recognition Industries - Sorel's multiple accolades from reputable organizations demonstrate potential opportunities for companies in the award and recognition industries to highlight and celebrate Black-owned businesses and entrepreneurs.