In celebration of this year's Halloween festivities, A&W Restaurants unveiled a new advertising campaign that plays on the classic horror movie, 'The Ring.'
With this theme in mind, ad parodies the name of the classic, showcasing a crispy onion ring that's given an eerie glow, which encases lettering that matches the film, which spells out 'The Onion Ring.' The campaign is paired with a dedicated website, which allows visitors to share a "cursed viral video" with their friends by texting them a URL. When opened, the link takes them to a black and white video that features the franchise's mascot, along with plenty of onion rings, and a creepy narration that highlights the deliciousness of the side.
Horror-Inspired QSR Ads
A&W Restaurants Debuted a Halloween Campaign Called 'The Onion Ring'
Trend Themes
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Industry Implications
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Fast Food Restaurant — Leveraging horror-inspired advertising campaigns to differentiate and attract customers in a competitive fast food industry.
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