Despite managing a high social cocktail bar in Chicago's trendy Fulton Market area, chef Grant Achatz looks more like a scientist as he navigates the floor of The Aviary.
Molecular mixology is a popular, emerging school of drink-making that involves precise, laboratory methods -- drinks are frozen in nitrogen, ingredients are mixed using centrifuges and even the glassware is tampered with. The final concoction is a mixed drink that evolves as you drink it, revealing new tastes and sensations the closer you get to the bottom. If you've never seen a reverse-osmosis tank in a bar, give it some time; the world of molecular mixology is growing at an alarming rate as the national palate demands something new. Luckily, bars like The Aviary are becoming more popular.
If you've ever wondered what Luke Skywalker or Flash Gordon might drink, make your way down to The Aviary. And if you can't, you'll have to convince your college physics professor to take up bartending.
Molecular Martinis
The Aviary Cocktail Bar Experiments with Laboratory Mixology
Trend Themes
1. Molecular Mixology - Utilizing laboratory methods and techniques in cocktail-making opens up opportunities for innovative and evolving drink experiences.
2. Lab-inspired Ingredients - Exploring the use of unique and experimental ingredients, such as freeze-dried fruits and edible foams, can create novel taste sensations in cocktails.
3. Interactive Drinking Experiences - Engaging customers through interactive elements, like drink evolution or customization, adds a new dimension to the cocktail industry.
Industry Implications
1. Hospitality - Integrating molecular mixology concepts and techniques in bars and restaurants can attract adventurous customers seeking unique experiences.
2. Food and Beverage - Incorporating lab-inspired ingredients and innovative drink-making methods can drive product differentiation and attract consumers looking for cutting-edge flavors.
3. Education - Offering courses or workshops on molecular mixology can cater to aspiring mixologists, allowing them to learn and experiment with scientific techniques.