The Avenue 32 website has been successfully launched on behalf of founders Roberta Benteler and Juri von Randow. The two kicked off the venture in 2011, an offshoot of their infatuation with retailers along Paris' Avenue Montaigne.
Avenue 32 maintains a chic brand of variety as it showcases the collections of both established and up and coming designers. Best of all are its brand-oriented features.
Each label curates their own page within the Avenue 32 forum, enabling the fashion houses to pick and choose from their very own collections. Related videos and pictures provide further insight into their choices. With posts by Frends, Aperlai, Victoria Grant, Alexander Lewis and Huishan Zhang, shoppers cannot possibly go wrong.
Brand-oriented E-commerce
The Avenue 32 Website Invites Designers to Form Personal Pages
Trend Themes
1. Brand-oriented E-commerce - Disruptive innovation opportunity: Create an e-commerce platform that allows fashion brands to curate their own personalized pages and showcase their collections.
Industry Implications
1. Fashion and Retail - Disruptive innovation opportunity: Develop technology solutions for fashion brands to enhance their online presence and create personalized shopping experiences.