The 2012 Autumn/Winter TOME collection is reminiscent of Russia's bygone Cold War. Although created by Australian natives Ramon Martin and Ryan Lobo, the pieces are suited for a colder climate, and a more strict geopolitical setting.
The A/W 2012 TOME display features a variety of expertly tailored soldier-esque apparel. Perfect for a brazen fashion statement on a chilly day, the models all showcase ensembles that cover the female body from head to toe. The Russian Cold War feel is evinced by clean-cut military jackets, strict leather gloves and bold commandeering collars. While this historical theme has been a persistent reference point for photographers and painters alike, few stylists have placed so much contemporary emphasis upon the onslaught. Despite this norm, there is something unmistakably war-like about the series, and while it is not yet available for sale, it will soon make a big splash on the fashion market.
Contemporary Cold War Collections
The Autumn/Winter 2012 TOME Line is Inspired By Soviet Russia
Trend Themes
1. Cold War-inspired Fashion - Fashion designers are taking inspiration from the Cold War era to create unique and striking collections that evoke historical nostalgia. This trend could disrupt the fashion industry by introducing new styles and aesthetics.
2. Military-influenced Apparel - Apparel that evokes a soldier or military aesthetic is becoming more prominent in fashion, providing a disruptive innovation opportunity for designers to create unique and bold designs that stand out in a crowded market.
3. Historical Nostalgia in Fashion - Nostalgia for historical periods is influencing fashion designers to create pieces that reflect iconic eras such as the Cold War, presenting a promising opportunity for designers to tap into these emotional connections to drive sales and customer loyalty.
Industry Implications
1. Apparel Industry - The apparel industry stands to benefit from Cold War-inspired clothing designs, which could present a unique selling point for brands and attract new customers looking for something different.
2. Luxury Fashion Industry - The luxury fashion industry could benefit from the military-influenced apparel trend by creating high-end versions of these styles that tap into the desire for unique and bold fashion statements.
3. Fashion Marketing Industry - The trend of historical nostalgia in fashion presents a unique opportunity for marketers to create campaigns that tap into emotional connections and resonate with consumers on a deeper level.