The only thing that might be better than a warm cup of coffee on a chilly fall day, is a cup of Trader Joe’s new Autumn Maple Coffee.
Trader Joe’s Autumn Maple Coffee is a seasonal creation that makes for the perfect companion to the chain's other fall treats. The new coffee starts with 100 percent Arabica beans sourced from Central America, Colombia, and Brazil. The rich coffee beans are then infused with real Vermont maple syrup to create a lightly sweetened coffee blend. As Trader Joe's puts it: "Every cup delivers subtly sweet maple flavor that complements that stack of pancakes, a plate of eggs, or a ramekin of yogurt." The chain also suggests that adding a splash of milk will bring out an even more rich maple flavor—it doesn't get much sweeter than that.
Autumnal Maple-Flavored Coffees
Trader Joe’s New Autumn Maple Coffee is Like Fall in a Cup
Trend Themes
1. Seasonal Coffee Blends - There is an opportunity for coffee shops and retailers to create their own seasonal coffee blends for a limited time in order to leverage the excitement around fall flavors.
2. Real Ingredient Infused Drinks - Formulating drinks with real, natural ingredients like maple syrup creates a potential for disruptive innovation in the beverage industry.
3. Flavor Pairing - The trend toward combining unexpected flavors in food and drinks opens up opportunities for companies to experiment with less traditional flavor pairings in their products.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend toward incorporating seasonal flavors and natural ingredients into their products.
2. Retail - Retailers can leverage the trend toward seasonal flavors and limited-time products to create a sense of urgency among consumers and drive sales.
3. Hospitality - The hospitality industry can create seasonal drink menus that highlight fall flavors and capitalize on the excitement of the changing seasons.